Marketing & Tourism
Marketing is a dynamic and vibrant career choice full of innovation, creativity and data-driven intuitive decision making. Most early-stage marketing professionals migrate towards the digital arena and, at Aberystwyth, we make sure we equip you with the fundamental digital and traditional skills necessary to provide value to organisations from your first professional day.
Tourism is one of the world's fastest growing and most exciting industries globally. From tourist attractions and destinations to activity providers and tour operators, tourism is more than just going on holiday. Our tourism degrees aim to equip you with the academic and professional skills to undertake a variety of managerial roles in the sector.
Why study Marketing & Tourism at Aberystwyth University?
- Aberystwyth University is an accredited Chartered Institute of Marketing (CIM)Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.
- You will be taught by industry practitioners and experienced academics, who are aware of the precise and high demands for technical and market proficient graduates that our marketing degrees provide.
- You will also be taught by active researchers, ensuring that you are exposed to the latest theories and knowledge in this subject area.
- Our degrees are accredited, which means they meet the needs of the tourism industry.
- You will be taught by lecturers who are active researchers and expert practitioners in their chosen subject area.
- You will also receive expert advice from visiting speakers who are prominent in the industry and bring their professional experience to the classroom.
- As a tourist destination itself, Aberystwyth and Wales more generally offer an invaluable opportunity to study seaside and rural tourism first-hand and within the wider national and international context.
- We provide field trips to UK tourism destinations so that you can learn about tourism in practice.
“I learnt a lot about social media, brand image and communications. I found that the marketing communications, branding and digital marketing modules were specifically helpful for my career path and the in-depth detail and support from the lecturers were fantastic. The workshops, practical work and ways of being taught all made it a fantastic experience and really shaped my career. ”
Caryl Angharad Jones
BSc Marketing
“Managing people is something I feel I excelled at in Aberystwyth. Learning how to lead a group who don’t necessarily fit together is something I have taken forward as now, dealing with clients from many different sectors of industry, at varying levels in their respective companies, dealing with a mix of people daily is what I do and a skill that I learnt and practised at Aberystwyth.”
Andrew Hepworth
BSc Marketing
“You are taught by lecturers who are experts within their field and are genuinely passionate and proactive about what they do. You learn the secrets of the travel industry such as marketing and business structure with case studies and different types of tourism and you also learn what the customer wants, which has given me an advantage when I started my role. The whole course was informative and has absolutely helped shape my progression, not just within the business, but in the industry.”
Wilson Tsui
BSc Tourism Management
“Aberystwyth is the perfect place to study tourism, as it is a popular tourist destination. I especially like the size of the course: in our year we are a group of around 25 students which enables us to go on many field trips and study tours. The lecturers are experienced and very helpful and over the past three years we've got to know them very well. The course structure is flexible so you can concentrate on areas that you enjoy!”
Katja Christiane Poguntke
BSc Tourism Management
