Corporate Colours and Fonts
Corporate Colours
Aberystwyth University’s primary colour pallete retains the historical ethos of Aberystwyth which is important to the brand.
The colours are confident and strong and help Aberystwyth retain its image as a reputable, internationally-recognised research-based university.
| Colour | CMYK Code | Pantone | RGB | HEX |
|---|---|---|---|---|
|
Yellow |
0%, 20%, 100%, 0% |
123C |
255 205 00 |
#ffcc00 |
|
Dark Blue |
100% 95% 35% 30% |
2766C |
36 39 83 |
#242753 |
|
White |
0% 0% 0% 0% | N/A | 255 255 255 |
#ffffff |
|
Dark Grey |
63% 56% 56% 31% | 425C | 87 87 86 | #575756 |
Corporate Fonts
Printed documents and reports should use the University Brand Identity typeface which is HK Grotesk as the main typeface (Body Text). Several weights exist to provide a degree of flexibility.
When HK Grotesk is unavailable to the user, Arial is a suitable alternative.
These fonts are available to download by request to the Digital and Print Publications team on pubstaff@aber.ac.uk.