Corporate Colours and Fonts

Corporate Colours 

Aberystwyth University’s primary colour palette retains the historical ethos of Aberystwyth which is important to the brand.

The colours are confident and strong and help Aberystwyth retain its image as a reputable, internationally-recognised research-based university.

Primary Corporate Colours

Colour	CMYK Code	Pantone	RGB	HEX
Yellow	0%, 20%, 100%, 0%	123C	255 205 00	#ffcc00
Navy	100% 95% 35% 30%	2766C	36 39 83	#242753

Secondary Corporate Colours

To support the primary colours, the secondary colours are alternatives providing flexibility and freedom for the design team. Careful consideration and permission is required for use of any of the secondary colours over the primary colours. 

Colour	CMYK Code	Pantone	RGB	HEX
Teal	74%, 32%, 41%, 25%	7475 C	60, 116, 122	#3c747a
Grey	63% 56% 56% 31%	425C	87, 87,  86	#575756
Light Blue	47% 0% 0% 22%	117-4 C	119, 117, 206	#77b1ce
Orange	0% 64% 84% 0%	34-7 C	238, 118, 51	#ee7633
Red	0% 94% 84% 0%	185 C	193, 41, 54	#c12936
Green	79% 17% 77% 3%	7731 C	46, 148, 93	#2e945d

Corporate Fonts

Printed documents and reports should use the University Brand Identity typeface which is HK Grotesk as the main typeface (Body Text). Several weights exist to provide a degree of flexibility.

When HK Grotesk is unavailable to the user, Arial is a suitable alternative.

These fonts are available to download by request to the Creative Marketing and Media Office on pubstaff@aber.ac.uk.