10.3 Strategic Approach and Internal Structures

1. Undergraduate enrolment targets are approved by the University Executive.

2. Annual undergraduate applications targets are developed by the Planning Department. These targets are set as part of the contract between the University Executive and Academic Faculties, and are reported to the Recruitment and Marketing Board.

3. The Recruitment and Marketing Board, which reports to Senate, is responsible for overseeing and monitoring the development and implementation of the University’s marketing and recruitment strategies that drive recruitment of students to the University. The Board is also responsible for ensuring that the University meets the expectations of the UK Quality Code Section Admissions, Recruitment and Widening Access.