Gwybodaeth Modiwlau

Module Identifier

AR23210

Module Title

Professional Practice for Students of Art

Academic Year

2021/2022

Co-ordinator

Miss Eleanor West

Semester

Semester 2

Exclusive (Any Acad Year)

AH20820

Other Staff

Course Delivery

Assessment

Due to Covid-19 students should refer to the module Blackboard pages for assessment details

Assessment Type	Assessment length / details	Proportion
Semester Assessment	Artist's CV	20%
Semester Assessment	Illustrated artist's blog	50%
Semester Assessment	Artist Statement 350 words	30%
Supplementary Assessment	Resubmit failed elements	100%

Learning Outcomes

On successful completion of this module students should be able to:

1. effectively communicate, visually and in written form and in the public domain of the internet and social media and understand the important elements of promotion, design and execution in developing these portfolio skills

2. consider career possibilities and the steps required to achieve career goals, prioritize and plan schedules, and produce a career profile;

3. demonstrate an understanding of the practicalities of self-promotion, attracting and approaching galleries for exhibition, and appreciate the importance of business management related to art practice;

4. identify means of funding projects and appropriate funding bodies, developing an understanding of liaison with other artists, and the importance of networks and networking;

5. apply a process of self-analysis and self-reflection when assessing their own work.

Brief description

Preparing students for a career in the arts, this module introduces the principles of effective communication for fine art practitioners. Skills learned will not only have an application for the second and third year of your studies but also for your future employment. IT and writing skills covered by this module will help you articulate and present ideas clearly and persuasively. Students will be encouraged to identify strategic career goals, thereby building upon the PDP program introduced in the first year.

Such vocation-oriented training encourages students to develop an ethos of professionalism as artists. You will be introduced to the public and commercial gallery systems, principles of exhibition origination and self-promotion, and using the internet and social media to develop and sustain a career as an artist. Students will learn by observation and interaction with practitioners as well as the application of knowledge through project work. You will produce visual materials and written documentation to promote yourself and your work. In addition, the module provides a forum to discuss problems and share solutions that are common to all students regardless of their fine art discipline.

Content

1. Time Management (lecture)
2. Pictures and Pixels (lecture)
3. Websites and Blogging 1 (practical)
4. Websites and Blogging 2 (practical)
5. Writing an Artist’s Statement (lecture)
6. Artist Networking (lecture)
7. CV Workshop (practical)
8. CV/PDP Tutorials (tutorials)
9. Digitising Artworks for the Web and for Print (practical)
10. Approaching Galleries: Words from an Alumnus (lecture)
11. Finding Funding (lecture)

Module Skills

Skills Type	Skills details
Application of Number	N/A
Communication	Written and visual presence on a blog and artist statement. CV writing. Communicating with other artists and arts organisations.
Improving own Learning and Performance	Self-promotion. Locating sources of funding.
Information Technology	Use of social media, blogging, generating a wider internet presence as creative individuals.
Personal Development and Career planning	Central to the module as students are introduced to methods of career planning in the arts and must demonstrate their understanding through their CV and Blog.
Problem solving	Tailoring an artist’s CV, exploring Blog technologies and websites and how best to use the medium as a forum to promote artworks.
Research skills	Exploring how artists use the written word to express ideas.
Subject Specific Skills	Presenting artworks in the public domain, self-promotion of skills and achievements as an artist, and self-reflection on artistic practice.
Team work	N/A

Notes

This module is at CQFW Level 5