Gwybodaeth Modiwlau

This module is part of the Bioinnovation Wales courses. Students will learn about the history and development of behaviour change as a discipline, including how human brain evolution and development may influence behaviour and psychological drivers of behaviour as well as evaluating a number of recognised behaviour change models and approaches.
It will explore how and where behaviour change approaches might be used, highlight relevant research and include case studies relevant to the food production, processing and retail and biotech sectors.

Topics in this module will cover the following:

1) History/ development of behaviour change approaches –how theory and practice have developed and been used in society and lessons that have been learned from successful behaviour change practitioners.
2) The psychology & sociology behind behaviour change – covering the most influential or widely-recognized behavioural insights and behaviour change theories.
3) Exploration of theories relating to human brain evolution and development - how it may influence behaviour and help us understand how behaviour change approaches work.
4) Contextualization and behavioural influences of the wider environment – how factors outside of an individual’s control might affect their behaviours.
5) Established models of behaviour change – there are several models that describe how behaviour change theory can be put into practice; a selection of established models will be explained in detail.
6) Ethics of behaviour change – implications of using behaviour change approaches to influence peoples’ actions without their knowledge or consent.
7) Applications of behaviour change – how, when and where might behaviour change approaches be best used.
8) Case studies of behaviour change interventions relevant to agri-food & biotech sectors (e.g. food waste reduction, recycling, energy use, single-use plastic).