Gwybodaeth Modiwlau
Course Delivery
Delivery Type | Delivery length / details |
---|---|
Seminar | 11 x 2 Hour Seminars |
Assessment
Assessment Type | Assessment length / details | Proportion |
---|---|---|
Semester Assessment | Critical Review and Comparative Analysis. 1) Identify a case study document within fields of management and business and write a critical review of the paper (500 - 750 words) (12.5%) 2) Identify comparative academic and professional media documents to analyse differences in audience characteristics and subsequent styles of writing (500 - 750 words) (12.5%) two components (each worth 12.5%) but bundled together as Astra did not like 12.5%. Amendments as per JPMs instructions | 25% |
Semester Assessment | Essay. Essay (1500 words) | 25% |
Semester Assessment | Portfolio Assignment and Production of Materials. 1) Portfolio assignment including a team-based presentation of idead for project proposal and team written proposal fro research project on providing professional publicity or social information on the student experience at Aberystwyth (1000 words) (12.5%) 2) Production of actual publicity or social information materials based on proposal. Materials may include a variety of electronic, video or print based formats (12.5%) | 25% |
Semester Assessment | Semester 2 Team written final report (2500 words) and final team presentation | 25% |
Supplementary Assessment | Students will re-submit any failed assignments identifying a new topic that is distinct from the original failed piece/s of work. The word count will be dependent on the actual failed tasks, but will not exceed the original word counts identified above. The maximum word count for re-submission will be 7500 words. |
Learning Outcomes
On successful completion of this module students should be able to:
* Analyse and appropriately interpret the needs of a given writing and/or communications brief
* Display a critical awareness of the differences between academic and professional discourse
* Identify the relative values of reference materials from a wide range of published and media resources
* Evaluate the effectiveness of their own writing, communication and research strategies at all stages of the writing and/or communications process
* Target the needs of proposed research interests
* Work effectively in self managed teams
* Identify needs for drafting oral presentations from written documents
* Further develop skills in self reflexive assessment of the needs of a range of written and oral communication practices
Brief description
In semester 2 the module develops upon the themes of semester 1 and expands into a significant teamwork project in developing, writing and producing socially or publicity oriented materials that reflect the student experience at Aberystwyth University. The materials created may include a variety of formats, which include YouTube videos, limited public content Facebook pages, printed materials, among others. The project will culminate in a series of presentations of project materials.
Aims
This module will be useful for:
- Second and third year students who need to further develop writing ability as a result of writing development needs identified from year 1;
- Second year entry students on internationally agreed 2+2 programmes;
- Second and third year students who need to develop an awareness and appreciation of finer nuances of written communication in academic and professional life;
- Students who wish to pursue the development of writing with a view to career plans that may involve significant professional writing responsibilities;
- To provide pathways to writing at higher levels of critical and self reflexive complexity for those intending to pursue postgraduate studies.
Module Skills
Skills Type | Skills details |
---|---|
Application of Number | Structuring and sequencing in essays and reports. |
Communication | 1) Groupwork within the module; 2) communicating ideas through sequence of graded tasks. |
Improving own Learning and Performance | Through all seminars and tasks; written identification through reflective report. |
Information Technology | Use of computer network for researching essays, identifying case study material, planning and writing essays. Some tasks will be submitted through Blackboard. |
Personal Development and Career planning | Consideration is given to the needs of professional communication through all tasks. |
Problem solving | Identifying writing topics, topic analysis, interpreting essay questions, creating writing task, essay and report structures, identifying strategies for learning. |
Research skills | Independently proposing essay questions, researching subject matter related to tasks, essays/reports, identifying suitable case study material, reviewing material. |
Subject Specific Skills | Rhetorical and linguistic analysis of subject specific text and tasks. |
Team work | Groupwork within module. |
Notes
This module is at CQFW Level 6