Programme Specifications
Tourism Management / Marketing
Information provided by Aberystwyth Business School:
N/A Yes
Information provided by Aberystwyth Business School:
Hospitality, leisure, sport and tourismQAA Subject Benchmark Statement: Events, Hospitality, Leisure, Sport and Tourism
Information provided by Aberystwyth Business School:
November 2023 September 2023
Information provided by Aberystwyth Business School:
- To provide students with relevant technical, practical and inter-personal skills required for a career in tourism management generally, or adventure tourism management specifically.
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To develop a knowledge and understanding of the differing subject matter that collectively makes up the discipline of tourism management, with a specific emphasis on adventure tourism management.
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To develop an ability to synthesize concepts and ideas across disciplines and to take a holistic view of tourism and the issues it faces.
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To develop an understanding of the influence that tourism can have on natural, social, political and cultural environments.
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To develop and awareness of the legal, moral, ethical and social issues associated with the management of tourism.
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To develop a critical and analytical approach in all aspects of study and problem solving.
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To provide students with relevant technical, practical and inter-personal skills required for a career in tourism management.
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To develop a knowledge and understanding of the differing subject matter that collectively makes up the discipline of tourism management.
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To develop an ability to synthesize concepts and ideas across disciplines and to take a holistic view of tourism and the issues it faces.
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To develop an understanding of the influence that tourism can have on natural, social, political and cultural environments.
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To develop and awareness of the legal, moral, ethical and social issues associated with the management of tourism.
Information provided by Aberystwyth Business School:
The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
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The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:
Information provided by Aberystwyth Business School:
A1 The concepts and characteristics of tourism as an area of academic and applied study
A2 The products, structure of and interactions in the tourism industry
A3 The role of tourism in communities and environments that it affects
A4 The nature and characteristics of tourists and factors influencing their behaviour
Teaching, learning and assessment methods used to enable outcomes to be achieved and demonstrated:
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions and laboratory practicals; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.
Assessment:
Written examinations and coursework to include: report writing, oral and poster presentations; the submission of a dissertation; assessment based on real life problems including the involvement of employers.
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A1 The concepts and characteristics of tourism as an area of academic and applied study, including being able to:
Explain and challenge theories and concepts which are used to understand tourism
Explain and challenge the definitions, nature and operations of tourism
Demonstrate an understanding of the domestic and international nature and dimensions of tourism
Demonstrate an awareness of the dynamic nature of tourism in modern societies
Demonstrate an understanding of the inter-cultural dimensions of tourism
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A2 The products, structure of and interactions in the tourism industry, including being able to:
Demonstrate an understanding of the structure, operation and organisation of the public, private and not-for-profit sectors and their activities
Evaluate the factors that influence the development of organisations operating in tourism
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A3 The role of tourism in communities and environments that it affects, and in particular:
Have an understanding of the relationship between tourism and the communities and environments in which it takes place
Have an understanding of the approaches to managing the development of tourism through concepts of policy and planning
Appreciate the ethical issues associated with the operation and development of touris
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A4 The nature and characteristics of tourists, and in particular:
Be able to explain the patterns and characteristics of tourism demand and the influences on such demand
Have an understanding of the ways in which tourists behave at destinations
Understand the cultural significance of tourism for the tourists and their societies
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.
Assessment Strategies and Methods
Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.
Information provided by Aberystwyth Business School:
10.2.1 Intellectual Skills
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B1 Application of the skills needed for academic study and enquiry.
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B2 Critically evaluate research and a variety of types of information and evidence.
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B3 Analyse information from a number of sources in order to gain a coherent understanding of theory and practice, synthesizing and summarizing the outcomes.
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B4 Apply strategies for appropriate selection of relevant information from a wide range of sources.
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B5 Apply knowledge and skills to solve familiar and novel problems.
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B6 Design an experiment, investigation, survey or other means to test a hypothesis or proposition.
10.2.2 Professional and Practical Skills
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C1 Design, apply and analyse various research/study techniques.
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C2 Plan, conduct, and report on investigations, including the use of secondary data.
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C3 Collect and record information or data in the library or field and analyzing it using appropriate qualitative and/or quantitative techniques.
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C4 Conceive, plan and undertake field or desk investigations in a responsible, ethical and safe manner, paying due attention to risk assessment, rights of access, relevant health and safety regulations, legal requirements and sensitivity to the impact of investigations on the environment and stakeholders.
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C5 Appreciate and analyse management information and using it in decision making.
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C6 Communicate effectively with individuals and organisations in a range of tourism scenarios.
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C7 Write for a range of audiences including academics, tourism practitioners, bank managers, local community groups and tourists.
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C8 Apply appropriate tourism management tools to a range of situations.
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B1 Application of the skills needed for academic study and enquiry.
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B2 Critically evaluate research and a variety of types of information and evidence.
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B3 Analyse information from a number of sources in order to gain a coherent understanding of theory and practice, synthesizing and summarizing the outcomes.
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B4 Apply strategies for appropriate selection of relevant information from a wide range of sources.
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B5 Apply knowledge and skills to solve familiar and novel problems.
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B6 Design an experiment, investigation, survey or other means to test a hypothesis or proposition.
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions and tourism industry scenarios; role play; literature-based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.
Assessment Strategies and Methods
Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.
10.2.2 Professional practical skills / Discipline Specific Skills
By the end of their programme, all students are expected to be able to demonstrate:
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C1 Collect and record information or data in the library or field and analyzing it using appropriate qualitative and/or quantitative techniques.
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C2 Conceive, plan and undertake field or desk investigations in a responsible, ethical and safe manner, paying due attention to risk assessment, rights of access, relevant health and safety regulations, legal requirements and sensitivity to the impact of investigations on the environment and stakeholders.
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C3 Appreciate and analyse management information and using it in decision making.
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C4 Communicate effectively with individuals and organisations in a range of tourism scenarios.
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C5 Write for a range of audiences including academics, tourism practitioners, bank managers, local community groups and tourists.
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C6 Apply appropriate tourism management tools to a range of situations.
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.
Assessment Strategies and Methods
Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.
Information provided by Aberystwyth Business School:
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D1 Problem solving skills
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D2 Research skills
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D3 Communication skills
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D4 Improving own learning and performance
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D5 Team work skills
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D6 Information technology skills
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D7 Quantitative skills
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D8 Personal development and career planning
Teaching, learning and assessment methods used to enable outcomes to be achieved and demonstrated:
Transferable/key skills are incorporated within modules and related to relevant assessments as appropriate.
Students learn and develop skills through student and tutor-led seminars; problem-based learning scenarios; self-directed learning and work experience.
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D1 Problem solving skills
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D2 Research skills
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D3 Communication skills
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D4 Improving own learning and performance
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D5 Team work skills
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D6 Personal development and career planning
BSC Tourism Management / Marketing [N8N5]
Academic Year: 2024/2025Joint Honours scheme - available from 2019/2020
Duration (studying Full-Time): 3 yearsLast intake year: 2025/2026
International Tourism in Practice
Applied Brand Management
Marketing: Business Relationships and Customer Experience
Digital Marketing
Marketing and Digital Marketing Communication
Sustainable Tourism