Programme Specifications

Tourism Management / Marketing


1 : Awarding Institution / Body
Aberystwyth University

2a : Teaching Institution / University
Aberystwyth University

2b : Work-based learning (where appropriate)


Information provided by Aberystwyth Business School:

N/A Yes

3a : Programme accredited by
Aberystwyth University

3b : Programme approved by
Aberystwyth University

4 : Final Award
Bachelor of Science

5 : Programme title
Tourism Management / Marketing

6 : UCAS code
N8N5

7 : QAA Subject Benchmark


Information provided by Aberystwyth Business School:

Hospitality, leisure, sport and tourismQAA Subject Benchmark Statement: Events, Hospitality, Leisure, Sport and Tourism

8 : Date of publication


Information provided by Aberystwyth Business School:

November 2023 September 2023

9 : Educational aims of the programme


Information provided by Aberystwyth Business School:

  • To provide students with relevant technical, practical and inter-personal skills required for a career in tourism management generally, or adventure tourism management specifically.
  • To develop a knowledge and understanding of the differing subject matter that collectively makes up the discipline of tourism management, with a specific emphasis on adventure tourism management.

  • To develop an ability to synthesize concepts and ideas across disciplines and to take a holistic view of tourism and the issues it faces.

  • To develop an understanding of the influence that tourism can have on natural, social, political and cultural environments.

  • To develop and awareness of the legal, moral, ethical and social issues associated with the management of tourism.

  • To develop a critical and analytical approach in all aspects of study and problem solving.

  • To provide students with relevant technical, practical and inter-personal skills required for a career in tourism management.

  • To develop a knowledge and understanding of the differing subject matter that collectively makes up the discipline of tourism management.

  • To develop an ability to synthesize concepts and ideas across disciplines and to take a holistic view of tourism and the issues it faces.

  • To develop an understanding of the influence that tourism can have on natural, social, political and cultural environments.

  • To develop and awareness of the legal, moral, ethical and social issues associated with the management of tourism.



10 : Intended learning outcomes


Information provided by Aberystwyth Business School:

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

  • The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:



10.1 : Knowledge and understanding


Information provided by Aberystwyth Business School:

A1 The concepts and characteristics of tourism as an area of academic and applied study

A2 The products, structure of and interactions in the tourism industry

A3 The role of tourism in communities and environments that it affects

A4 The nature and characteristics of tourists and factors influencing their behaviour

Teaching, learning and assessment methods used to enable outcomes to be achieved and demonstrated:

Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions and laboratory practicals; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.

Assessment:

Written examinations and coursework to include: report writing, oral and poster presentations; the submission of a dissertation; assessment based on real life problems including the involvement of employers.

  • A1 The concepts and characteristics of tourism as an area of academic and applied study, including being able to:

    Explain and challenge theories and concepts which are used to understand tourism

    Explain and challenge the definitions, nature and operations of tourism

    Demonstrate an understanding of the domestic and international nature and dimensions of tourism

    Demonstrate an awareness of the dynamic nature of tourism in modern societies

    Demonstrate an understanding of the inter-cultural dimensions of tourism

  • A2 The products, structure of and interactions in the tourism industry, including being able to:

    Demonstrate an understanding of the structure, operation and organisation of the public, private and not-for-profit sectors and their activities

    Evaluate the factors that influence the development of organisations operating in tourism

  • A3 The role of tourism in communities and environments that it affects, and in particular:

    Have an understanding of the relationship between tourism and the communities and environments in which it takes place

    Have an understanding of the approaches to managing the development of tourism through concepts of policy and planning

    Appreciate the ethical issues associated with the operation and development of touris

  • A4 The nature and characteristics of tourists, and in particular:

    Be able to explain the patterns and characteristics of tourism demand and the influences on such demand

    Have an understanding of the ways in which tourists behave at destinations

    Understand the cultural significance of tourism for the tourists and their societies

Learning and Teaching
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.

Assessment Strategies and Methods
Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.


10.2 : Skills and other attributes


Information provided by Aberystwyth Business School:

10.2.1 Intellectual Skills

  • B1 Application of the skills needed for academic study and enquiry.

  • B2 Critically evaluate research and a variety of types of information and evidence.

  • B3 Analyse information from a number of sources in order to gain a coherent understanding of theory and practice, synthesizing and summarizing the outcomes.

  • B4 Apply strategies for appropriate selection of relevant information from a wide range of sources.

  • B5 Apply knowledge and skills to solve familiar and novel problems.

  • B6 Design an experiment, investigation, survey or other means to test a hypothesis or proposition.

10.2.2 Professional and Practical Skills

  • C1 Design, apply and analyse various research/study techniques.

  • C2 Plan, conduct, and report on investigations, including the use of secondary data.

  • C3 Collect and record information or data in the library or field and analyzing it using appropriate qualitative and/or quantitative techniques.

  • C4 Conceive, plan and undertake field or desk investigations in a responsible, ethical and safe manner, paying due attention to risk assessment, rights of access, relevant health and safety regulations, legal requirements and sensitivity to the impact of investigations on the environment and stakeholders.

  • C5 Appreciate and analyse management information and using it in decision making.

  • C6 Communicate effectively with individuals and organisations in a range of tourism scenarios.

  • C7 Write for a range of audiences including academics, tourism practitioners, bank managers, local community groups and tourists.

  • C8 Apply appropriate tourism management tools to a range of situations.

10.2.1 Intellectual Skills
  • B1 Application of the skills needed for academic study and enquiry.

  • B2 Critically evaluate research and a variety of types of information and evidence.

  • B3 Analyse information from a number of sources in order to gain a coherent understanding of theory and practice, synthesizing and summarizing the outcomes.

  • B4 Apply strategies for appropriate selection of relevant information from a wide range of sources.

  • B5 Apply knowledge and skills to solve familiar and novel problems.

  • B6 Design an experiment, investigation, survey or other means to test a hypothesis or proposition.

Learning and Teaching
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions and tourism industry scenarios; role play; literature-based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.

Assessment Strategies and Methods
Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.

10.2.2 Professional practical skills / Discipline Specific Skills
By the end of their programme, all students are expected to be able to demonstrate:
  • C1 Collect and record information or data in the library or field and analyzing it using appropriate qualitative and/or quantitative techniques.

  • C2 Conceive, plan and undertake field or desk investigations in a responsible, ethical and safe manner, paying due attention to risk assessment, rights of access, relevant health and safety regulations, legal requirements and sensitivity to the impact of investigations on the environment and stakeholders.

  • C3 Appreciate and analyse management information and using it in decision making.

  • C4 Communicate effectively with individuals and organisations in a range of tourism scenarios.

  • C5 Write for a range of audiences including academics, tourism practitioners, bank managers, local community groups and tourists.

  • C6 Apply appropriate tourism management tools to a range of situations.

Learning and Teaching
Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience.

Assessment Strategies and Methods
Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.


10.3 : Transferable/Key skills


Information provided by Aberystwyth Business School:

  • D1 Problem solving skills

  • D2 Research skills

  • D3 Communication skills

  • D4 Improving own learning and performance

  • D5 Team work skills

  • D6 Information technology skills

  • D7 Quantitative skills

  • D8 Personal development and career planning

Teaching, learning and assessment methods used to enable outcomes to be achieved and demonstrated:

Transferable/key skills are incorporated within modules and related to relevant assessments as appropriate.

Students learn and develop skills through student and tutor-led seminars; problem-based learning scenarios; self-directed learning and work experience.

  • D1 Problem solving skills

  • D2 Research skills

  • D3 Communication skills

  • D4 Improving own learning and performance

  • D5 Team work skills

  • D6 Personal development and career planning

Learning and Teaching Lectures; tutorials; student-led seminars; problem-based learning scenarios and case studies; field excursions; role play; literature based research; computer-assisted learning; research leading to a dissertation; the opportunity to undertake work experience. Assessment Strategies and Methods Unseen written examinations and coursework to include: report writing, business plans, the development of a wiki, oral presentations; reflective practice and group work projects; the submission of a dissertation; and assessment based on real life problems including the involvement of employers.


11 : Program Structures and requirements, levels, modules, credits and awards



BSC Tourism Management / Marketing [N8N5]

Academic Year: 2024/2025Joint Honours scheme - available from 2019/2020

Duration (studying Full-Time): 3 years
Last intake year: 2025/2026

Part 1 Rules

Year 1 Core (40 Credits)

Compulsory module(s).

Semester 1
AB15120

Fundamentals of Management and Business

Semester 2
AB17120

Marketing Principles and Contemporary Practice

Year 1 Core (20 Credits)

Compulsory module(s).

Semester 2
AB19120

Principles of Tourism Management

Year 1 Options

Choose 20 credits.

Semester 1
AB11120

Fundamentals of Accounting and Finance

AB13120

Understanding the Economy

CB11120

Hanfodion Cyfrifeg a Chyllid

Semester 2
AB15220

Data Analytics

Part 2 Rules

Year 2 Core (60 Credits)

Compulsory module(s).

Semester 1
AB29120

Destination and Attraction Management

AB29220

Adventure Tourism

Semester 2
AB29320

International Tourism in Practice

Year 2 Core (40 Credits)

Compulsory module(s).

Semester 1
AB27120

Marketing Management

Semester 2
AB27220

Consumer and Buyer Behaviour

Year 2 Options

(20 credits) Choose one of these modules

Semester 1
AB27420

Applied Brand Management

Semester 2
AB27520

Marketing: Business Relationships and Customer Experience

Final Year Core (40 Credits)

Compulsory module(s).

Semester 1
AB37220

Digital Marketing

Semester 2
AB37120

Marketing and Digital Marketing Communication

Final Year Core (60 Credits)

Compulsory module(s).

Semester 1
AB39120

Sustainable Tourism

Semester 2
AB39220

Tourism Marketing

AB39320

Tourism Development and Planning

Final Year Options

(20 credits) Choose one of these modules.

Semester 1
AB35120

Strategic Leadership

CB35120

Arweinyddiaeth Strategol

Semester 2

12 : Support for students and their learning
Every student is allocated a Personal Tutor. Personal Tutors have an important role within the overall framework for supporting students and their personal development at the University. The role is crucial in helping students to identify where they might find support, how and where to seek advice and how to approach support to maximise their student experience. Further support for students and their learning is provided by Information Services and Student Support and Careers Services.

13 : Entry Requirements
Details of entry requirements for the scheme can be found at http://courses.aber.ac.uk

14 : Methods for evaluating and improving the quality and standards of teaching and learning
All taught study schemes are subject to annual monitoring and periodic review, which provide the University with assurance that schemes are meeting their aims, and also identify areas of good practice and disseminate this information in order to enhance the provision.

15 : Regulation of Assessment
Academic Regulations are published as Appendix 2 of the Academic Quality Handbook: https://www.aber.ac.uk/en/aqro/handbook/app-2/.

15.1 : External Examiners
External Examiners fulfill an essential part of the University’s Quality Assurance. Annual reports by External Examiners are considered by Faculties and Academic Board at university level.

16 : Indicators of quality and standards
The Department Quality Audit questionnaire serves as a checklist about the current requirements of the University’s Academic Quality Handbook. The periodic Department Reviews provide an opportunity to evaluate the effectiveness of quality assurance processes and for the University to assure itself that management of quality and standards which are the responsibility of the University as a whole are being delivered successfully.