Module Information
Course Delivery
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Written essay 2500 Words | 40% |
| Semester Exam | 2 Hours Exam | 60% |
| Supplementary Assessment | Written essay 2500 Words | 40% |
| Supplementary Exam | 2 Hours Exam | 60% |
Learning Outcomes
On successful completion of this module students should be able to:
Discuss the history of adventure and exploration.
Demonstrate an awareness of models of adventure and outdoor recreation.
Discuss behaviour in adventure tourism activity.
Evaluate risk management in outdoor recreation.
Demonstrate an understanding of the need for environmental conservation and sustainability in adventure tourism.
Demonstrate an ability to plan, manage and market adventure tourism.
Brief description
This module examines the growth in adventure tourism and how it is situated within contemporary rural locations. It includes an appreciation of the history of adventure, adventurous leisure practice and relationships to environment and landscape, and explain consumer motivations and models of adventure. The module shows how adventure tourism has been used within destinations to broaden the tourist product. Theories and issues associated with adventure tourism are illustrated using case study material and issues important to management of adventure tourism activities in a commercial setting are identified.
Content
• Motivations for adventure
• Adventure and the environment
• Models of adventure
• Marketing adventure
• Adventure destinations
• Managing adventure businesses
• Risk management
• Product and program development
• Leadership skills
• Activity conflicts
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | The assessment will require students to consider numerical aspects of business planning and risk assessment |
| Communication | Students w ill learn the importance of communications skills and will have the opportunity to develop these in the workshops |
| Improving own Learning and Performance | The module will give students the ability to assess outdoor learning theory and adventure tourism students will be able to apply these in their certification modules |
| Information Technology | Students will be expected to use information technology in the course assessment |
| Personal Development and Career planning | Students will be able to assess business and career opportunities in the adventure tourism sector |
| Problem solving | Students will be expected to evaluate problem solving in regard to sustainability issues, conflict resolution and risk management challenges |
| Research skills | Students will develop research skills for the assignment |
| Subject Specific Skills | Risk assessment skills – students will undertake a HSE level risk assessment for their business plan and understand the importance of doing these |
| Team work | Students will work in teams and understand the value of teamworking and leadership skills in adventure operations |
Notes
This module is at CQFW Level 5