Advanced Social Media Marketing: Twitter

Overview

Twitter is a very successful platform to promote businesses and raise awareness of a brand. During this short self-paced online course you will create content strategy for a month's worth of posts, which will help you to understand your audience and give you more confidence using this platform. You will look at Analytics to track your success and be asked to reflect upon your aims and goals.

All units will have tasks and goals that will help you to prepare for your assessment. You will develop a campaign strategy and then, analyse your success.

Twitter is a social platform, so we will actively encourage you to talk to others, therefore the Discussion Board platform will allow you to communicate with other students and solve problems together.

Tutor support will be given throughout with trickle feedback and motivational content by way of videos and discussion boards.

Learning Outcomes

On completion of this module, students should be able to:  

1. Complete an analysis of a campaign.
2. Set up a month's worth of campaign content.
3. Follow and analyse a Twitter account and reflect upon the content.
4. Write down their goals for the course and an exit strategy.

Reading Suggestions

Reading suggestions will be offered throughout the course. 

Entry Requirements

This course is for everyone. No previous experience is needed and there are no formal entry requirements.

What Do I Need?

As this is an online course, you would need the following:

• Internet access
• Access to a laptop or computer with a web camera and microphone; the use of headphones might also be of benefit
• Use of the Chrome web-browser where possible.