BSC Psychology and Marketing [NC58]

Academic Year 2024/2025 September 2024 Start

Campus Aberystwyth

Joint Honours scheme - available from 2020/2021

Duration 3 years

Award Eligiblity
Standard Awards Excellence Scholarship;

Aberystwyth University Standard Awards

  • Entrance Scholarship / Merit Award
  • Sports Bursary
  • Music Bursary
  • International Excellence Scholarship
  • Residential Bursary
  • Aberystwyth Bursary
  • Care Leaver Bursary

Year 1 Core (60 Credits)

Compulsory module(s).

Semester 1
PS11300

Introduction to Research Methods in Psychology
Module in Welsh▼

PS11420

Introduction to core topics in Social and Individual Behaviour

Semester 2
PS11220

Brain, Behaviour and Cognition

PS11320

Introduction to Research Methods in Psychology
Module in Welsh▼

Year 1 Core (40 Credits)

Compulsory module(s).

Semester 1
AB15120

Fundamentals of Management and Business
Module in Welsh▼

Semester 2
AB17120

Marketing Principles and Contemporary Practice
Module in Welsh▼

Year 1 Options

Choose one of these modules

Semester 1
AB11120

Fundamentals of Accounting and Finance

AB13120

Understanding the Economy

CB11120

Hanfodion Cyfrifeg a Chyllid

Semester 2
AB15220

Data Analytics

Year 2 Core (60 Credits)

Compulsory module(s).

Semester 1
PS21310

Quantitative Research Methods
Module in Welsh▼

PS21820

Cognitive Psychology

Semester 2
PS20220

Social Psychology

PS20310

Qualitative Research Methods

Year 2 Core (40 Credits)

Compulsory module(s).

Semester 1
AB27120

Marketing Management
Module in Welsh▼

Semester 2
AB27220

Consumer and Buyer Behaviour
Module in Welsh▼

Year 2 Options

(20 credits) Choose one of these modules

Semester 1
AB27420

Applied Brand Management

Semester 2
AB27520

Marketing: Business Relationships and Customer Experience

Final Year Core (60 Credits)

Students must take PS34120 / SC34120, in order to be awarded BPS Accreditation which confers Graduate Basis for Chartership students must achieve at least a 2:2 degree and pass the dissertation module.

Compulsory module(s).

Semester 1
PS32120

Behavioural Neuroscience

PS34100

Psychology Research Project for Joint Honours
Module in Welsh▼

Semester 2
PS34120

Psychology Research Project for Joint Honours
Module in Welsh▼

PS34320

Developmental Psychology

Final Year Core (40 Credits)

Compulsory module(s).

Semester 1
AB37220

Digital Marketing

Semester 2
AB37120

Marketing and Digital Marketing Communication

Final Year Options

(20 credits) Choose one of these modules.

Semester 1
AB35120

Strategic Leadership

CB35120

Arweinyddiaeth Strategol

Semester 2
AB39220

Tourism Marketing