BSC Marketing [N50F]

Academic Year 2024/2025

Campus Aberystwyth

Single Honours scheme - available from 2019/2020

Duration 4 years

Award Eligiblity
Standard Awards Excellence Scholarship;

Aberystwyth University Standard Awards

  • Entrance Scholarship / Merit Award
  • Sports Bursary
  • Music Bursary
  • International Excellence Scholarship
  • Residential Bursary
  • Aberystwyth Bursary
  • Care Leaver Bursary

Part 1 Rules

Year 1 Core (120 Credits)

Semester 1
AB05120

Foundations of Management and Marketing

IC07620

Academic Skills Foundation 1

or
CY01020

Sylfaen Sgiliau Academaidd 1

CS01120

Information Technology for University Students

Semester 2
IC07720

Academic Skills Foundation 2

AB00120

Decision Making in Tourism

AB01320

Economics, Finance and Accounting for Business

Year 2 Core (80 Credits)

Semester 1
AB11120

Fundamentals of Accounting and Finance

or
CB11120

Hanfodion Cyfrifeg a Chyllid

AB15120

Fundamentals of Management and Business

or
CB15120

Hanfodion Rheolaeth a Busnes

AB13120

Understanding the Economy

Semester 2
AB15220

Data Analytics

Year 2 Core (20 Credits)

Semester 2
AB17120

Marketing Principles and Contemporary Practice

or
CB17120

Egwyddorion Marchnata ac Ymarfer Cyfoes

Year 2 Options

Any approved 20 credits from ABS or IEC modules.

Part 2 Rules

Year 3 Core (80 Credits)

Semester 1
AB27120

Marketing Management

or
CB27120

Rheolaeth Marchnata

AB27420

Applied Brand Management

Semester 2
AB27220

Consumer and Buyer Behaviour

or
CB27220

Ymddygiad Defnyddwyr a Phrynwyr

AB27520

Marketing: Business Relationships and Customer Experience

Year 3 Options

Any approved ABS / IEC options. If you want to write a dissertation in your final year, module AB25320 Research Methods must be chosen.

Final Year Core (80 Credits)

Semester 1
AB35120

Strategic Leadership

or
CB35120

Arweinyddiaeth Strategol

AB37220

Digital Marketing

Semester 2
AB37320

Global Marketing

AB37120

Marketing and Digital Marketing Communication

Final Year Options

Choose 40 credits from any approved ABS / IEC options.

Contact for this page:

Aberystwyth Business School, Aberystwyth University, Hugh Owen Building, Penglais, Aberystwyth, SY23 3DY

Telephone Department: +44 01970 622500 Admissions: +44 (0)1970 622021

Email: business-school@aber.ac.uk