Module Information
Course Delivery
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | 2 Hours Arholiad 2 Awr | 50% |
| Semester Assessment | Adroddiad ysgrifenedig 2000 o eiriau | 50% |
| Supplementary Assessment | Adroddiad ysgrifenedig Ail-eistedd elfennau a fethwyd 2000 o eiriau | 50% |
| Supplementary Assessment | 2 Hours Arholiad Ail-eistedd elfennau a fethwyd 2 Awr | 50% |
Learning Outcomes
On successful completion of this module students should be able to:
* Articulate and critically evaluate the practice of marketing management and its application in marketing today.
* Analyse different aspects of marketing and understand management'r activities relation to them.
* Demonstrate knowledge of the role management plays in marketing strategies and campaigns.
* Apply marketing principles to evaluate and discuss different marketing strategies.
* Understand the importance of consumers and marketing communications in the management process.
Brief description
********NB This module is open for registration for Business Information Technology Year 2 Students only*******
Aims
'Lectures on this module are taught through the medium of English, and all tutorials / seminars through the medium of Welsh'.
Content
- Define Marketing Management: The definition of a market-focused organisation. The identification of processes that contribute to market focus. These processes are the strategic development process and the operationalisation of marketing management.
- Models of Marketing Management: The frameworks and models used in analysis by marketing managers. This will include portfolios, the product life cycle, customer and competitor analysis.
- Brand Management: The management of brands through the application or marketing tools.
- Marketing Plans: The development of marketing plans through staged processes. The identification of benefits and difficulties in marketing planning.
- Marketing Performance: The measurement of marketing performance and marketing control at strategic and operational levels.
- Marketing Entrepreneurship: The development of entrepreneurial thinking, planning skills and understanding.
- Paradigm Shifts in Marketing: The changing conceptualizations and philosophical underpinnings of marketing activity.
Notes
This module is at CQFW Level 6