Module Information
Module Identifier
FR30310
Module Title
The Language of Business and Current Affairs
Academic Year
2024/2025
Co-ordinator
Semester
Semester 1
Pre-Requisite
Intended mainly for MLBA or Single Honours students.
Pre-Requisite
(Normally) Eligibility for entry to Level 3 French
Co-Requisite
Reading List
Other Staff
Course Delivery
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Portfolio Consisting of a 15-minute oral presentation focusing on a French-speaking business And a sample of a commercial writing piece relating to that business. | 60% |
| Semester Assessment | Written In-class test 40 Minutes | 40% |
| Supplementary Assessment | Portfolio Consisting of a 15-minute oral presentation focusing on a French-speaking business And a sample of a commercial writing piece relating to that business. | 60% |
| Supplementary Assessment | Written In-class test 40 Minutes | 40% |
Learning Outcomes
On completion of this module, students will be well prepared to confidently carry out business tasks in French.
Demonstrate an active command of business French
Develop an awareness of the French-speaking business world
Develop an awareness of multicultural business environments
Develop an understanding of a company’s marketing or positioning strategy
Locate and organise relevant information in response to a business brief
Process information for spoken or written delivery in a professional context
Brief description
This module focuses on the use of French in the workplace. Students will practice business writing in French, as well as presentation skills and information processing that reflect common workplace communication tasks: presenting in a professional capacity, writing notes and memos, synthesising information in response to a business project / brief, writing persuasively (selling a product, analysing a target market, hiring and being hired).
Students will prepare a portfolio of an oral presentation and a short written piece (300-500 words) demonstrating how they propose to work with or for a company. Based on their analysis in the oral presentation, they will undertake a commercial writing sample relating to the specific company, and they will explain what choices they made to make that piece of writing successful: apply for a position, suggest a collaboration, contribute to the marketing strategy of the company.
The in-class test, lasting 40 minutes, reflects common workplace tasks and asks students to synthesise and organise information in response to a business brief.
Students will prepare a portfolio of an oral presentation and a short written piece (300-500 words) demonstrating how they propose to work with or for a company. Based on their analysis in the oral presentation, they will undertake a commercial writing sample relating to the specific company, and they will explain what choices they made to make that piece of writing successful: apply for a position, suggest a collaboration, contribute to the marketing strategy of the company.
The in-class test, lasting 40 minutes, reflects common workplace tasks and asks students to synthesise and organise information in response to a business brief.
Content
.Connaître, démontrer et expliquer ses compétences: « soft skills » et « hard skills »
Caractéristiques et avantages : expliquer les caractéristiques concrètes d’une offre et les traduire en avantages pour le consommateur
Comprendre une entreprise et établir son profil à partir de son profil public
Exercice de synthèse à partir de documents authentiques
Caractéristiques et avantages : expliquer les caractéristiques concrètes d’une offre et les traduire en avantages pour le consommateur
Comprendre une entreprise et établir son profil à partir de son profil public
Exercice de synthèse à partir de documents authentiques
Module Skills
| Skills Type | Skills details |
|---|---|
| Co-ordinating with others | Students will discuss weekly material in class and will be expected to defend and modify their point of view, based on feedback from peers, as they would in the workplace. |
| Creative Problem Solving | Students will practice offering ideas for business projects, ventures, solutions, processes, etc., based on relevant available information and their own research, as they would in the workplace. |
| Critical and analytical thinking | Students will make inferences and practise critical analysis of positioning and marketing strategies, as displayed on a company website. |
| Digital capability | Students will develop an understanding of online marketing and will refine their digital research skills. |
| Professional communication | Students will be expected to engage in class discussions and to present their findings orally, as well as to write at a level appropriate for business and professional communication in French. Students will develop an understanding of commercial writing strategies. |
| Real world sense | Development of communication, problem-solving, analytical skills and intercultural awareness. Transferable skills such as writing and presentation skills. Understanding of target audience. |
| Reflection | Students will reflect on their own skills and their own professional progress, in relation to their career goals. |
| Subject Specific Skills | Students will be taught how to approach and understand the language of professional communication and commercial writing in French. |
Notes
This module is at CQFW Level 6