Module Information

Module Identifier
BEM3605
Module Title
Behaviour Change 1 (Concepts, history, and global impacts of behaviour change)
Academic Year
2024/2025
Co-ordinator
Semester
Distance Learning
Other Staff

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Written report  Pass Mark = 50% 1500 Words  100%
Supplementary Assessment Written report  Pass Mark = 50% 1500 Words  100%

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrate an understanding of the history and context of behaviour change.

Demonstrate an awareness of the relevance of behaviour change to environmental sustainability.

Brief description

Students will explore the history and development of behaviour change as a discipline, including how human brain evolution and development may influence behaviour and psychological drivers of behaviour as well as evaluating a number of recognised behaviour change models and approaches.
The module will explore how and where behaviour change approaches might be used, highlight relevant research and include case studies relevant to the food production, processing and retail and biotech sectors.

Content

Through a series of online lectures, guided reading and quizzes, students will explore:
a) Theories that aim to explain why we behave as we do.
b) The history and context of Behaviour Change as a discipline
c) The relevance of behaviour change to environmental sustainability.

Module Skills

Skills Type Skills details
Creative Problem Solving The written assignment will pose questions that present theoretical problems for the students to solve.
Critical and analytical thinking Students will be expected to synthesise complex information
Digital capability Students will be required to examine and synthesize quantitative data from a range of publications and databases to develop answers for their written assignment.

Notes

This module is at CQFW Level 7