Module Information
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 11 x 1 Hour Lectures |
| Field Trip | 2 x 3 Hour Field Trips |
| Lecture | 11 x 2 Hour Lectures |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Visitor management plan. On a site or access route. | 50% |
| Semester Exam | 2 Hours | 50% |
| Supplementary Assessment | Students must take elements of assessment equivalent to those that led to failure of the module. | 50% |
| Supplementary Exam | 2 Hours Students must take elements of assessment equivalent to those that led to failure of the module. | 50% |
Learning Outcomes
On successful completion of this module students should be able to:
1. Describe and utilise the marketing process as a means of managing visitors.
2. Evaluate the issues concerned with the management of a countryside recreation or tourist site and detail potential management solutions.
3. Discuss and interpret the legislation relating to visitor management
Brief description
This vocational module considers how visitors to countryside recreation and tourist sites can be managed to ensure maximum benefit to visitors, tourism enterprises, communities and conservation. A marketing approach is taken throughout the module whereby the countryside or tourism resource is considered as a product and the visitor as a customer. The module identifies potential management issues and introduces students to possible practical and managerial solutions. As such the module covers areas such as; the use of infrastructure, interpretation, disabled access, footpath erosion and customer care. The module concludes by considering issues relating to the legal and practical management of access into the countryside.
Content
Marketing and its role in managing visitors and developing sites
The monitoring of visitors
Development and management of recreational and tourist infrastructure
The role of interpretation
Recreational public transport
Footpath erosion and restoration techniques
Access for visitors with disabilities
Dealing with the news media
Legal aspects of visitor management such as legislation relating to access, trespass and litter
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | |
| Communication | The assignment will be written in report form |
| Improving own Learning and Performance | |
| Information Technology | Students will need to use IT to help them with site planning, in particular they will need to use digital maps |
| Personal Development and Career planning | Students will gain insights into the career options associated with visitor management |
| Problem solving | Within the assignment students will be required to identify and solve problems associated with the management of a recreation or tourist site |
| Research skills | Within the assignment students will be required to carry our audits of recreational infrastructure |
| Subject Specific Skills | Site assessment and planning |
| Team work |
Notes
This module is at CQFW Level 5