Module Information
Module Identifier
RD22710
Module Title
Event Management
Academic Year
2016/2017
Co-ordinator
Semester
Semester 2 (Taught over 2 semesters)
Other Staff
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 11 x 1 Hour Lectures |
| Lecture | 8 x 1 Hour Lectures |
| Practical | 5 x 6 Hour Practicals |
| Practical | 11 x 1 Hour Practicals |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Case study. | 40% |
| Semester Assessment | Continuous assessment of practical tasks. | 60% |
| Supplementary Assessment | Students must take elements of assessment equivalent to those that led to failure of the module. | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
1. Identify finance, health and safety, insurance and legal requirements
2. Construct a marketing plan for an equine event
3. Plan and carry out an equine event.
Brief description
This module is designed to give students an insight into the organization and management of an equestrian event. It will give students the opportunity to organize and equine event or competition and will include topics such as selecting a venue, marketing and identifying both physical and human resources.
Content
The aims of the module are to enable students to make educated judgements/decisions on organising an event, and to Identify finance, health and safety, insurance and legal requirements
It will achieve this by considering the following areas
It will achieve this by considering the following areas
- Planning, marketing and running an event, to include health and safety requirements and risk assessment.
- The importance of marketing and preparation of a draft plan.
- Examination of basic financial documents, including recording keeping.
- Public relations and how to promote the event and seek sponsorship
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Students will need to keep physical records of ticket sales, disbursements and receipts |
| Communication | Students will be expected to communicate in a variety of ways with sponsors, competitors, judges, press and the public |
| Improving own Learning and Performance | Detailed feedback will be given on the course work which will allow students to improve their subsequent work in other modules |
| Information Technology | Preparing schedules, writing up results. |
| Personal Development and Career planning | Organizing any equine event is a key component for working within the industry |
| Problem solving | The case study will require the identification of problems that may be encountered within event management along with potential solutions. Hence problem solving skills will be both developed and assessed |
| Research skills | |
| Subject Specific Skills | A knowledge and understanding of management and associated organization skills |
| Team work | Students will be in small groups to run events and must learn to work as a team and support each other |
Notes
This module is at CQFW Level 5