Module Information
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 44 x 1 Hour Lectures |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Exam | 2 Hours conventional written examination. | 50% |
| Semester Assessment | Report (5000 words) detailing investigation of practical E-commerce possibility. | 50% |
| Supplementary Exam | 2 Hours conventional written examination | 50% |
| Supplementary Assessment | Report (5000 words) detailing investigation of practical E-commerce possibility. | 50% |
Learning Outcomes
On successful completion of this module students should be able to:
Identify, classify, and select implementation strategies for potential e-commerce projects.
Manage the implementation of an e-commerce system conforming to the three tier model, selecting appropriate technology.
Select and justify appropriate payment methods for specified e-commerce activities.
Advise businesses on appropriate security for e-commerce systems.
Aims
The Business Information Technology places a strong emphasis on the construction of Web-based systems and enterprise-wide database systems. This module brings those strands together, considering the issues involved in web-based commercial systems using enterprise database systems.
Brief description
E-commerce is still an expanding field, and especially so with the advent of mobile. Companies which have an ineffective e-commerce presence are losing significant ground in some areas of commerce. This module covers both the practical and the managerial issues of building an effective e-commerce presence for a company.
Content
Market place analysis for e-commerce: The e-commerce environment. Location of trading in the marketplace. Business models for e-commerce. Search engine optimisation. The Long Tail. Social networking. (5 lectures)
E-business infrastructure: N-tier architecture. Building multi-tier enterprise applications, client-tier issues, scalability, web-tier issues, business-tier issues, enterprise information system tier issues. Cloud computing. Payment methods. (14 lectures)
Secure internet transactions: The threats to electronic transactions. Modern cryptography. Digital signatures and digital certificates. SSL and SET. Single sign-on. General principles of e-commerce site security and associated technologies. (6 lectures)
E-business strategy: What is e-business strategy? Strategic analysis, objectives, definition and implementation. (5 lectures)
E-commerce and mobile: The mobile landscape. Mobile web vs native vs hybrid. Commercial issues. (5 lectures)
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Some in encryption part of syllabus |
| Communication | Not assessed |
| Improving own Learning and Performance | The assessed coursework requires students to develop their understanding of issues associated with the module. |
| Information Technology | The module is IT focused. Students will use computer tools to develop and run their applications |
| Personal Development and Career planning | The module gives students a wider view of the computing industry and potential careers. |
| Problem solving | Deciding on an appropriate design when building a e-commerce application |
| Research skills | Students will be required to acquire further knowledge from books and on-line sources |
| Subject Specific Skills | Methodological skills, design skills, programming skills |
| Team work | NOt assessed |
Notes
This module is at CQFW Level 6