Module Information
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 40 Hours. |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Report (5000 words) detailing investigation of practical E-commerce possibility. | 50% |
| Semester Exam | 2 Hours conventional written examination. | 50% |
| Supplementary Assessment | Note - Students must resit failed examination and/or resubmission of failed/non-submitted coursework components or ones of equivalent value. Report (5000 words) detailing investigation of practical E-commerce possibility. | 50% |
| Supplementary Exam | 2 Hours conventional written examination | 50% |
Learning Outcomes
On successful completion of this module students should be able to:
Identify, classify, and select implementation strategies for potential e-commerce projects.
Manage the implementation of an e-commerce system conforming to the three tier model, selecting appropriate technology.
Select and justify appropriate payment methods for specified e-commerce activities.
Advise businesses on appropriate security for e-commerce systems.
Aims
The Business Information Technology places a strong emphasis on the construction of Web-based systems and enterprise-wide database systems. This module brings those strands together, considering the issues involved in web-based commercial systems using enterprise database systems.
Brief description
E-commerce is still an expanding field, and especially so with the advent of mobile. Companies which have an ineffective e-commerce presence are losing significant ground in some areas of commerce. This module covers both the practical and the managerial issues of building an effective e-commerce presence for a company.
Content
Market place analysis for e-commerce: The e-commerce environment. Location of trading in the marketplace. Business models for e-commerce. Search engine optimisation. The Long Tail. Social networking. (5 lectures)
E-business infrastructure: N-tier architecture. Building multi-tier enterprise applications, client-tier issues, scalability, web-tier issues, business-tier issues, enterprise information system tier issues. Cloud computing. Payment methods. (14 lectures)
Secure internet transactions: The threats to electronic transactions. Modern cryptography. Digital signatures and digital certificates. SSL and SET. Single sign-on. General principles of e-commerce site security and associated technologies. (6 lectures)
E-business strategy: What is e-business strategy? Strategic analysis, objectives, definition and implementation. (3 lectures)
Managing e-commerce: Supply chain management. Customer relationship management. Change management. (5 lectures)
E-commerce and mobile: The mobile landscape. Mobile web vs native vs hybrid. Commercial issues. (4 lectures)
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Some in encryption part of syllabus |
| Communication | Not assessed |
| Improving own Learning and Performance | The assessed coursework requires students to develop their understanding of issues associated with the module. |
| Information Technology | The module is IT focused. Students will use computer tools to develop and run their applications |
| Personal Development and Career planning | The module gives students a wider view of the computing industry and potential careers. |
| Problem solving | Deciding on an appropriate design when building a e-commerce application |
| Research skills | Students will be required to acquire further knowledge from books and on-line sources |
| Subject Specific Skills | Methodological skills, design skills, programming skills |
| Team work | NOt assessed |
Reading List
General TextWebber, James. (2010.) REST in practice /by Jim Webber, Savas Parastatidis, and Ian Robinson. Also available in the Physics Library. O'Reilly Primo search Recommended Text
Chaffey, Dave (2011) E-Business and E-Commerce Management Fifth Pearson Education Limited Primo search Sullivan, B, Liu, V (2012) Web application security : a beginner's guide McGraw-Hill Primo search Recommended Consultation
Laudon, Kenneth C, Traver, Carol Guercio. (c2012.) E-commerce :business, technology, society /Kenneth C. Laudon, Version 2012 should be available in the library. Version 2013 is also listed in the National Library. 8th ed., International ed. Pearson Primo search
Notes
This module is at CQFW Level 6