Module Information
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 8x 1 hour (50min) lectures |
| Seminars / Tutorials | 5 x 30 minutres - per student - client meetings |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Performance at team meetings and diary of those meetings Attend all client meetings | 10% |
| Semester Assessment | Group Presentation Attend all team meetings and input equally to the team Group presentation to client team including developed product and marketing media (students will be allocated marks individually on the basis of their contribution) | 90% |
| Supplementary Assessment | Individual written launch plan Group presentation to client team including developed product and marketing media Individual written launch plan documenting all of the group work for the product with additional personal input. 2500 words plus appendices. | 100% |
Learning Outcomes
On successful completion of this module students should be able to:
Demonstrate an ability to work in a team environment on specific business projects
Present work professionally to a business audience
Show an awareness of the challenges of business negotiations and an ability to deal with those challenges
Apply marketing theories to practical marketing problems and resolve them
* Communicate areas of marketing theory and practice to a business audience in a professional manner;
* Analyse market data and resolve complex marketing problems;
* Manage complex marketing projects to deadlines.
Aims
This module will enhance the practical application of many marketing theories taught within the marketing schemes. It will give an insight into marketing communications and the practical aspects of marketing that will later be given theoretical frameworks. This will help students to assimilate the theoretical knowledge better and improve overall employability. Lectures are applied during the tutorial sessions and coursework to give all students a practical and working knowledge of an area that is fundamental in business today. Core to N500 and optional for other marketing degrees. This is suitable for inter-disciplinary collaboration with other departments (for example, IBERS, Media and Arts) subject to numbers of students.
Brief description
Students work in teams and are `client teams? for an agency. They have a client brief to design, develop and launch a new product according to the brief. The assessment is their `pitch? to the client and the quality of the media produced. There is a mix of specific lectures on areas they need to develop their offerings (e.g. creative agencies, advertising etc) and `client meetings?. They have to pitch against the other teams to `win the business.? The highest marked team wins a prize.
Content
8 x 1 hour lecture:
Advertising/agency, innovation, design, finance, project planning, teamwork/belbin, presentations, PR, new product development, planning a launch
5 x 30 minute `client meeting?
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Putting together budgets and justifying them, understanding costs of various marketing media - managing those budgets. |
| Communication | Interviews, teamwork, presentations. |
| Improving own Learning and Performance | Lectures and application of the theory, research and teamwork, interviews, presentations. |
| Information Technology | Use of powerpoint, IT design software and background databases for research. |
| Personal Development and Career planning | Application of marketing theory in a simulated professional environment. Giving confidence at interviews and presenting as well as team work and problem resolution. |
| Problem solving | Working as a team to design and develop a product and then launch it. |
| Research skills | In depth market research to justify markets launched in. |
| Subject Specific Skills | Application and use of marketing theories. Development and launch of product. Market research, media development, marketing budget development, project planning and marketing planning. |
| Team work | Working in teams to design, develop and launch product then present to client. |
Reading List
Recommended TextDibb & Simpkin (2009) Marketing Essentials Cengage Learning Primo search Fill Marketing Communications 5th Edition Prentice Hall Primo search
Notes
This module is at CQFW Level 4