Module Information
Module Identifier
ILM5710
Module Title
Marketing of Services
Academic Year
2013/2014
Co-ordinator
Semester
Intended for use in future years
Other Staff
Course Delivery
| Delivery Type | Delivery length / details |
|---|---|
| Lecture | 20 Hours. 10 lectrures x 2 hour |
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Case Study Report 3,000 words | 100% |
Learning Outcomes
At the end of this module students should be able to:
- describe and discuss the differing marketing paradigms;
- describe and analyse the characteristics of services and the service offering;
- analyse suitable service strategies:
- identify the components of service quality:
- discuss the nature of competition;
- assess the role of the Internet and the importance of e-marketing for services;
- design appropriate internal marketing strategies
Aims
The service sector today occupies a significant position in the economies of most countries especially those in the West. As private sector service companies face increasingly fierce levels of competition, a further group of public services, including libraries, are beginning to experience the realities of competition for the first time. Service producers and managers have to be sure increasingly that they are producing the right services in the right places at the right time for the right price. Thus, marketing within the service sector is more important than it has ever been.
Notes
This module is at CQFW Level 7