Module Information
Module Identifier
MMM8420
Module Title
DIGITAL BUSINESS MANAGEMENT
Academic Year
2012/2013
Co-ordinator
Semester
Semester 2
Other Staff
Course Delivery
Delivery Type | Delivery length / details |
---|---|
Lecture | 10 x 3 hour lectures |
Lecture | 10 x 2 hour lectures |
Assessment
Assessment Type | Assessment length / details | Proportion |
---|---|---|
Semester Assessment | Group presentation and report (5 minutes towards the presentation, 500 words towards the report) | 20% |
Semester Assessment | Individual report 2500 word report | 50% |
Semester Exam | 1.5 Hours Case study analysis | 30% |
Supplementary Assessment | Repeat failed elements or equivalent | 20% |
Supplementary Assessment | Individual report 2500 word report | 50% |
Supplementary Exam | 1.5 Hours Case study analysis | 30% |
Learning Outcomes
On successful completion of this module students should be able to:
Outline the macro and micro environments within which Digital business is an effective business strategy
Discuss numerous ways in which business strategy may be innovated to ensure shareholder value growth
Analyse and evaluate the key business drivers for the adoption of various Digital business enabled technologies
Critically evaluate the different foci of International Business in their adoption of Digital business
Content
Introduction to Digital business and Digital commerce
Digital business Macro and Micro environment
Digital business strategy;
Applications of Digital business 1 - Supply Chain Management;
Applications of Digital business 2 - Procurement;
Applications of Digital business 3 - E-Marketing;
Applications of Digital business 4 - E-CRM;
Change Management in Digital business;
Evaluation and Maintenance of Digital business;
Integrated Digital Business Management.
Digital business Macro and Micro environment
Digital business strategy;
Applications of Digital business 1 - Supply Chain Management;
Applications of Digital business 2 - Procurement;
Applications of Digital business 3 - E-Marketing;
Applications of Digital business 4 - E-CRM;
Change Management in Digital business;
Evaluation and Maintenance of Digital business;
Integrated Digital Business Management.
Brief description
This module addresses the International context of Digital business in the 21st century providing students with a macro-, and micro-environmental understanding of the strategy and tactics behind effective Digital business innovation.
It aims to provide students with the facilitating knowledge to effectively examine Digital business strategy and identify the opportunities and threats of implementation.
It aims to provide students with the facilitating knowledge to effectively examine Digital business strategy and identify the opportunities and threats of implementation.
Module Skills
Skills Type | Skills details |
---|---|
Application of Number | Opportunities will be present in both coursework and case study preparation for class tasks. |
Communication | Oral communication will be developed through class participation and group work. Written communication will be developed through case preparation, assessment preparation, note taking and information based dialogue. |
Improving own Learning and Performance | Through both class and self-directed learning. |
Information Technology | Office will be used, including Word Processing, Number manipulation and Presentations. |
Personal Development and Career planning | Development of skills, theory and analysis capabilities to allow effective Digital business management decisions. |
Problem solving | Identification of business issues related to Digital business strategy implementation. Identification of the relevant information for decisions and formulation of decisions. |
Research skills | Qualitative methods, survey methods and basic preparation and analysis. |
Subject Specific Skills | Digital Business Strategy Digital Business Channel Opportunities |
Team work | Through class preparation, the use of breakout group work, case preparation and through the group assessment. |
Notes
This module is at CQFW Level 7