BSC Psychology and Marketing [NC58]

Academic Year
2025/2026
Campus
Aberystwyth
Joint Honours
scheme - available from 2020/2021
Duration (studying Full-Time)
3 years
Award Eligiblity
Standard Awards

Part 1 Rules

Year 1

Core (40 Credits)

Module Name

Module Code

Credit Value

Semester

Fundamentals of Management and Business

AB15120

Module in Welsh

20

Semester 1

Marketing Principles and Contemporary Practice

AB17120

Module in Welsh

20

Semester 2

Options (20 credits)

Module Name

Module Code

Credit Value

Semester

Understanding the Economy

AB13120

20

Semester 1

Fundamentals of Accounting and Finance

AB11120

Module in Welsh

20

Semester 1

Hanfodion Cyfrifeg a Chyllid

CB11120

Module in Welsh

20

Semester 1

Data Analytics

AB15220

20

Semester 2

Part 2 Rules

Year 2

Core (40 Credits)

Module Name

Module Code

Credit Value

Semester

Marketing Management

AB27120

Module in Welsh

20

Semester 1

Consumer and Buyer Behaviour

AB27220

Module in Welsh

20

Semester 2

Options (20 credits)

Module Name

Module Code

Credit Value

Semester

Applied Brand Management

AB27420

20

Semester 1

Marketing: Business Relationships and Customer Experience

AB27520

20

Semester 2

Final Year

Core (40 Credits)

Module Name

Module Code

Credit Value

Semester

Digital Marketing

AB37220

20

Semester 1

Marketing and Digital Marketing Communication

AB37120

20

Semester 2

Options (20 credits)

Module Name

Module Code

Credit Value

Semester

Strategic Leadership

AB35120

Module in Welsh

20

Semester 1

Arweinyddiaeth Strategol

CB35120

Module in Welsh

20

Semester 1

Tourism Marketing

AB39220

20

Semester 2

Contact for this page:

Aberystwyth Business School, Aberystwyth University, Hugh Owen Building, Penglais, Aberystwyth, SY23 3DY

Telephone Department: +44 01970 622500 Admissions: +44 (0)1970 622021

Email: abs-enquiries@aber.ac.uk