BSC Marketing [N50F]

Part 1 Rules

Module Name	Module Code	Credit Value	Semester
Academic Skills Foundation 1	IC07620 Sylfaen Sgiliau Academaidd 1 Module in Welsh	20	Semester 1
Information Technology for University Students	CS01120	20	Semester 1
Foundations of Management and Marketing	AB05120	20	Semester 1
Economics, Finance and Accounting for Business	AB01320	20	Semester 2
Decision Making in Tourism	AB00120	20	Semester 2
Academic Skills Foundation 2	IC07720	20	Semester 2

Module Name	Module Code	Credit Value	Semester
Marketing Principles and Contemporary Practice	AB17120 Egwyddorion Marchnata ac Ymarfer Cyfoes Module in Welsh	20	Semester 2

Module Name

Module Code

Credit Value

Semester

Marketing Principles and Contemporary Practice

Semester 2

Module Name	Module Code	Credit Value	Semester

Module Name	Module Code	Credit Value	Semester
Marketing Management	AB27120 Rheolaeth Marchnata Module in Welsh	20	Semester 1
Applied Brand Management	AB27420	20	Semester 1
Consumer and Buyer Behaviour	AB27220 Ymddygiad Defnyddwyr a Phrynwyr Module in Welsh	20	Semester 2
Marketing: Business Relationships and Customer Experience	AB27520	20	Semester 2

Module Name	Module Code	Credit Value	Semester

Module Name	Module Code	Credit Value	Semester
Digital Marketing	AB37220	20	Semester 1
Strategic Leadership	AB35120 Arweinyddiaeth Strategol Module in Welsh	20	Semester 1
Global Marketing	AB37320	20	Semester 2
Marketing and Digital Marketing Communication	AB37120	20	Semester 2

Module Name	Module Code	Credit Value	Semester

Aberystwyth Business School, Aberystwyth University, Hugh Owen Building, Penglais, Aberystwyth, SY23 3DY

Telephone Department: +44 01970 622500 Admissions: +44 (0)1970 622021

Email: abs-enquiries@aber.ac.uk