Dr Wyn Morris PhD, MSc Econ (Entrepreneurship), BSc (Rural Resource Management), PGCTHE
Senior Lecturer in Management
Contact Details
- Email: dmm@aber.ac.uk
- ORCID: 0000-0003-4355-2211
- Office: C54, Hugh Owen Building
- Phone: +44 (0) 1970 622513
- Twitter: wyn_wm
- Google Scholar: https://scholar.google.co.uk/citations?user=6c8ltpwAAAAJ
- Research Portal Profile
Profile
Dr Wyn Morris is a senior lecturer at Aberystwyth Business School.
He graduated from Aberystwyth University in 2001 with a BSc
in Rural Resource Management, specialising in business and
economics. His career took him to the Farm Assurance Livestock
Scheme where he worked as Certification and Assessment
Coordinator while studying for an MSc Econ in Entrepreneurship
through the medium of Welsh. Wyn joined Aberystwyth University
staff as an Investigational Officer with the Farm Business Survey
in 2003, before taking up a post at the School of Business and
Management in 2010 and successfully defending his PhD Titled:
TECHNOLOGY ADOPTION, ENTREPRENEURSHIP AND EFFICIENCY
IN AGRICULTURAL BUSINESSES: The Case of Upland Sheep
Farmers in Wales. His main areas of research and teaching are
in management, strategy and operations with a focus on rural
entrepreneurship.
Teaching
Module Coordinator
- CB35120 - Arweinyddiaeth Strategol
- AB35120 - Strategic Leadership
- DBM2520 - Strategic Supply Chain and Operations Management
- MMM5820 - Coaching and Mentoring for Leaders
- CB25540 - Dadansoddi Busnes Strategol a Gwydnwch Gweithrediadau
- ABM5220 - International Strategy and Operations
- MMM5720 - Leading Change
- MMM5920 - Facilitation for Organisation Leadership
- ABM2520 - Strategic Supply Chain and Operations Management
- MMM5720 - Leading Change
- MMM5920 - Facilitation for Organisation Leadership
- DBM2520 - Strategic Supply Chain and Operations Management
- MMM5820 - Coaching and Mentoring for Leaders
Coordinator
- MMM5920 - Facilitation for Organisation Leadership
- ABM5220 - International Strategy and Operations
- CB35120 - Arweinyddiaeth Strategol
- ABM2520 - Strategic Supply Chain and Operations Management
- MMM5720 - Leading Change
- MMM5820 - Coaching and Mentoring for Leaders
- AB35120 - Strategic Leadership
- MM34020 - Business Strategy
- CB25540 - Dadansoddi Busnes Strategol a Gwydnwch Gweithrediadau
- DBM2520 - Strategic Supply Chain and Operations Management
Lecturer
- CB35120 - Arweinyddiaeth Strategol
- AB15220 - Data Analytics
- MMM5720 - Leading Change
- ABM5220 - International Strategy and Operations
- AB35120 - Strategic Leadership
- AB17120 - Marketing Principles and Contemporary Practice
- MM34020 - Business Strategy
- CB35540 - Traethawd Estynedig
- AB11220 - Accounting and Finance for Specialists
- AB13120 - Understanding the Economy
- CB25540 - Dadansoddi Busnes Strategol a Gwydnwch Gweithrediadau
- MMM5820 - Coaching and Mentoring for Leaders
- AB11120 - Fundamentals of Accounting and Finance
- ABM5560 - Managerial Report
- AB15120 - Fundamentals of Management and Business
- AB13220 - Economic Theory and Policy
- AB19120 - Principles of Tourism Management
- ABM3520 - Global Supply Chain Management
- DBM2520 - Strategic Supply Chain and Operations Management
Moderator
- MMM5920 - Facilitation for Organisation Leadership
- MMM5720 - Leading Change
- MMM5820 - Coaching and Mentoring for Leaders
- AB25120 - Operations and Supply Chain Management
Tutor
Business Strategy
Operations and Supply Chain Management
Research
- Agricultural and Rural Incomes
- Diversification and Entrepreneurship
- Animal Production Systems
- Technology Adoption in Agriculture
- Farm and Rural Crime
- Supply Chain Management
Office Hours (Student Contact Times)
- Thursday 10:00-12:00
Publications
Norris, G & Morris, W 2025, Crime and safety in rural Wales. in V Ceccato & A Harkness (eds), Crime, Peoples and Places: Perspectives on Rural Safety and Justice. 1 edn, Routledge Studies in Rural Crimonology, Taylor & Francis.
Bowen, R & Morris, W 2024, 'Digital entrepreneurship in agrifood business: A resource bricolage perspective', International Journal of Entrepreneurial Behaviour and Research, vol. 30, no. 2-3, pp. 482-497. 10.1108/IJEBR-02-2023-0226
Bowen, R, Dowell, D & Morris, W 2024, 'Hospitality SMEs and the circular economy: Strategies and practice post-COVID', British Food Journal, vol. 126, no. 1, pp. 80-97. 10.1108/BFJ-10-2022-0932
Dowell, D, Morris, W & Bowen, R 2024, 'Understanding Artificial Intelligence Adoption and Use in Rural Small Medium Enterprises: An Opportunity to Level Up?' Enterprise Research Centre. 10.5255/UKDA-SN-8261-8
Thomas, A, Murphy, L, Morris, W, Dispenza, V & Jones, D (eds) 2023, Advances in Manufacturing Technology XXXVI: Proceedings of the 20th International Conference on Manufacturing Research, Incorporating the 37th National Conference on Manufacturing Research, 6th – 8th September 2023, Aberystwyth University, UK. Advances in Transdisciplinary Engineering, vol. 44, vol. 44, IOS Press.
More publications on the Research Portal