Module Information
Course Delivery
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Written report (2,500 words) | 40% |
| Semester Exam | 2 Hours | 60% |
| Supplementary Assessment | Written report (2,500 words) | 40% |
| Supplementary Exam | 2 Hours | 60% |
Learning Outcomes
On successful completion of this module students should be able to:
1. Explain and apply tools for analyzing the internal and external business environment.
2.Critically evaluate issues in business strategy process, content and context.
3.Appraise critically the major theories of strategy.
4. Evaluate customer segments.
5. Explore creative approaches to the formulation of business strategy.
6. Propose and defend improvements to strategic decision making in organizations.
Brief description
This module develops an understanding of the development of strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community . The module examines the many , often conflicting, approaches to business strategy; explores how strategy functions within the wider internal and external business environment; and provides the skills and knowledge required to take effective and well-informed strategic decisions, lead change, and create and sustain competitive advantage.
Content
Competitive advantage
Formulating Strategy
Analyzing Strategy
Strategy in practice
Segmentation, Targeting and Positioning;
Strategic Partnerships;
Evaluation and Control
Module Skills
| Skills Type | Skills details |
|---|---|
| Application of Number | Analysis of financial and other numerically based company reports |
| Communication | Develop communications skills including presentation and listening skills. Improve literacy skills by reading and writing about strategic management |
| Improving own Learning and Performance | Devise and apply realistic self-learning strategies, review and monitor overall performance, be aware of time management techniques |
| Information Technology | Use a range of commonly used software packages, prepare and analyze data, present information |
| Personal Development and Career planning | Students will be able to use the skills learnt in this module to enhance their career opportunities. They will also be able to plan strategically for the long-term in their chosen career |
| Problem solving | Identify problems. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages. Construct a rational proposal in response to a problem |
| Research skills | Carry out research into strategic management. Identify relevant source material for assignments and case studies |
| Subject Specific Skills | Students will be able to understand, analyze and develop strategic plans in their chosen career and organization |
| Team work | Understand the concept of group dynamics, contribute effectively to group activities, participate in group discussions and assessed course work, exercise negotiation skills |
Notes
This module is at CQFW Level 6